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Spirited Saratoga entrepreneur and former Division I lacrosse player Sydney Peyser knew something was missing. For her, and many others in athletics – or any profession, mental clarity was the biggest daily obstacle.
There was just a lack of knowledge about how nutrition knowledge could help fuel performance, she said. Then it hit her. Sydney discovered her first juice bar at a Whole Foods Market in Nashville, TN in 2011. She’s had a green drink in hand, inspiring others to do the same ever since.
What is juicing?
Juicing is the process of extracting all the nutrients of fruits and vegetables, rind, skin, seeds and all, into a delicious and killer nutritious beverage. Juicing is the quickest way to fully nourish your cells while giving your digestive track a rest – it’s like an IV of important nutrients and vitamins.
Sydney had found the missing ingredient, or in this case ingredients, to complement her active lifestyle and promote higher levels of physical and mental health.
It wasn’t long until Sydney found herself standing in line at Whole Foods educating others about the benefits of juicing. That’s when Sydney realized she’d found her passion.
In 1904 at the age of 26, Sydney’s great-great-grandfather Clarence Hall opened the Brookside Dairy in Greenfield Center, bottling his products for locals.
A hundred and ten years later she is continuing the family legacy, bringing the farm back to a bottle – but this time for on the go.
Clarity juice is 100% organic raw, unpasteurized fruit and vegetable juice made from local produce that is sold at local farm stands. Clarity juice gives you back your moment of clarity.
Clarity’s most popular juice is named after the free-spirited, health-conscious town she embodies – Saratoga. It contains a delicious blend of kale, spinach, cucumber, apple, lemon and ginger. Another customer favorite is the “Beetox”, a mixture of beet, orange, apples, ginger, and lemon.
But for Sydney, juicing isn’t just a business; it’s a way of life. Clarity’s slogan is “juice time is you time,” and for its owner that also happens to be all the time.
“If you’re passionate about something and you love it so much, other people will too.” I carry juice around like a handbag, she said laughing.
Three years removed from her discovery, Sydney hasn’t stopped educating about the value of juicing. She cited her need to motivate and help others as her inspiration. It’s what gets her out of bed in the morning. Well, actually that would quite literally be her Labrador Retriever hound rescue mix Hank … but for Sydney total mental and spiritual nourishment is key.
When she is feeling drained, Sydney enjoys reading and listening to motivational speakers Anthony “Tony” Robbins and Brian Tracy and taking in the knowledge of popular TED talks (And drinking a juice of course!). It is this knowledge she is passionate about passing on to others.
Sydney is also a certified life coach, and works hard to implement this aspect of personal development into her brand. Clarity isn’t only about a single moment, but a clear mindset to help people keep creating, keep innovating, and keep pushing their own boundaries.
When you visit her farm stand, you will find Sydney herself standing behind the counter outfitted in a flowing dress and positive smile, eager to talk with her customers, educate, and share their stories.
While Clarity juice is currently a small scale operation, Sydney’s passion for visualization and goal setting has helped her outline plans for rapid growth.
In the near future she will begin delivering Clarity juices right to your office, your school, or your home. Nutrition on the go.
Also within the year Clarity will begin bottling – just as her great-great-grandfather had years ago. The eco-friendly Clarity bottles are designed with elegance in mind. Think Audrey Hepburn in pearls with her hair in a bun. Think Kate Middleton. Clarity will be dressed like a princess – a real princess, she laughed.
Eventually you will be able to find Clarity at yoga studios, Whole Foods, health food stores, gyms, and college campuses in the local New York state area.
For the time being you will find Sydney at local farmers markets, helping individuals like you and I find our clarity among the ruckus of our lives. You can visit Clarity Juice’s webpage and talk with Syd on Facebook and Pintrest; more importantly check out the hours and locations below to get some juice for yourself and “find your moment of clarity.”
Saratoga High Rock Farmers Market
Wednesday: 3pm – 6pm
Saturday: 9am – 1pm
Spa City Farmers Market
Tuesday: 3pm – 6pm
Sunday: 10am – 3pm
Bolton Farmers Market
Friday: 9am – 1pm
Clarity Juice prize is …. you guessed it free juice at the farmers market!
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